Entrepreneurship and Innovation (Brand Innovation) 

In our Master’s course Brand Innovation with a focus on Entrepreneurship & Innovation you will learn everything you need to found a successful company or advise others on how to do so. Understanding digital changes and innovations, developing sustainable business strategies, ensuring long-term growth – these skills are invaluable. You will discover different business models and ways of financing a startup, learn to understand financial success indicators and apply agile techniques of product development. Innovation is at the heart of your studies. You will dive into new technologies, get valuable input in terms of growth hacking and learn all about brand positioning.